Lina Johansson

Senior Designer

Karlstad SFAI-Week

Branding + Logo Design

Logo Design

The logo above was developed for a large medical conference hosted yearly in Sweden. The event committee had asked for a modern clean logo that pinpointed Karlstad on the map.

Karlstad is situated at the very top of Lake Vänern. The län (equivalent to a county here in the US) Värmland is a recognizable shape in Sweden to most natives. While sketching the shape I started to simplify it while keeping it recognizable. Using geometric shapes I realized it would be nice if all the triangles point to the city.

The logo icon was set with the Karlstad name set in Gotham. I also mirrored the city colors - which uses blue and red.