I help complex organisations make hard things genuinely easy to use.

With 13+ years designing enterprise and B2B products and four years building one as a founder, I bring both the craft and the strategic thinking that design leadership demands. I specialise in UX strategy, design systems, and accessibility at scale.

UX Strategy
Design Systems
Accessibility
(WCAG 2.1)
End-to-End
Product Design
Design Leadership
Workshop Facilitation

I've worked with

Previous Clients

Do you like my work?

Let’s make a wonderful
websiteexperiencedirectionstrategy together!


Whether you need a design leader for your next product, a systems thinker to untangle complexity, or a collaborator to raise your team's design bar — let's talk.

Get in touch!